That's what she said...

Find out who's talking about you, or the things you care about..

Social networking is bringing web searches to a new level. Searching social networks for information gives you the ability to see what people are saying in conversation and connects you with the users who are talking about your searched topic. Much more interactive than doing a google search.
I've recently come across a new site called Social Mention. The beauty of Social Mention is that it uses the power of numerous networks to aggregate information, displaying the data conveniently on one page. Social Mention allows users to search microblogs, blogs, bookmarks, news, comments, images, video, events or all.

Your searched topic, name or product displays a stream of usable content aggregated from social networks such as; Twitter, Friend Feed, Delicious ,Flickr, Digg, YouTube etc..
Searching your information individually at these sites would be a timely endeavor.
Sites like MonitorThis also allow you to search mulitiple engine feeds, subscribing you to the feeds while tracking or monitoring your topics by creating OPML files. OPML files contain search feeds which you will then need to open in a RSS reader.
With Social Mention you don't need to play with OPML files, just use it as you would a regular search engine.
You can also see what conversation topics are "hot"right now with the new "hot topics" feature.

If your business consists of you and one other person and you can't afford to hire a reasearch & development team, then Social Mention is an excellent way to find out what people are saying about your products or service at no cost. Even large companies like Comcast who saw a lot of flack from customers online have begun to take an active role in engaging customers on the web to defend the brand.
Your social status or reputation on the web may also be of interest to you. View conversations or blogs that contain your name much like TweetBeep or Technorati and connect with who's talking.



As you can see in the snapshot above, the search criteria "Microblogs" displays content from Twitter as the "video" search pulls content from Youtube.
The usable stream of content allows you to give feedback to the creator of the microblog, video, comment etc.. If you were looking for support with a product or game for example, this would be a great way to get connected with live support rather then searching for the answer in forums.

I'd like to see Social Mention allow users to track or monitor their "mentions" or their searched word. Possibly allowing users to sign-in and track a series of searched topics, products or names.
Overall very useful and time saving tool.
Check out Social Mention.com